Many business owners are clueless when it comes to creating a blog for their business. They don’t understand the importance of people reading about their business.
It doesn’t matter what your particular niche is, whether your are a plumber or a pet-sitter a blog will bring your clientele if you do it the right way.
A Maid Service Site: By posting valuable information on cleaning tips and tricks could actually bring a great deal more business.
Although there is great potential in having a blog, many owners feel they do not have the time, experience or inclination for setting one up. It’s time to shake off some of these negative thoughts and look at why you should have a blog.
My Competitors Feel the Same Way — So Why Bother?
Because your competitors feel the same way is exactly why you should jump on this opportunity and move to the front of the line. Engaging your customers or future customers can create growth while your competitors sit back and procrastinate.
Viewers Love Blogs
In this day and age, the internet and blogs can decide the growth or downfall of any type of business at any given time. A good blog offers great content that draws readers back for more. By exposing your readers to your particular business, you are offering important information and entertaining them along the way. Whether you have a brick and mortar business or an online business, readers want to know why they should come to you for their particular needs.
We Are Connected Even More Then Ever Before
Believe it or not, only 4 or 5 years ago we were not using cell phones to check out Facebook, read the latest world news or watch videos on YouTube. Five years ago you were not reading your favorite James Patterson on a tablet!
As technology has matured and reinvented itself, so has the Internet. People moving around the internet have also evolved to a higher maturity and their expectations are vast. As a business owner, never fool yourself into believing that potential clients are internet novices. This could not be further from the truth, they download videos, check out the latest news online and socialize on Facebook.
Building Better Customer Relationships is a Win — Win
Developing a good blog is individualizing your business and increasing your customer traffic. You probably have letterhead and business cards that reflect your professionalism and style. But where is the personal connection between your customers and your business?
Do you know that the majority of customers who purchase from a brick and mortar business found out about them online? They visited their blogs, connected with them on Facebook and Twitter and discovered great products through word of mouth — online!
A blog can help you express yourself and your brand, while focusing on things that unite you and your clients.
It allows current clients and future clients to connect back with you. By leaving comments, feedbacks and socially sharing everything about your business. The beauty is, this can go on 24/7 and you do not need a staff of people to make this happen.
With a blog, you can offer great information about your business and/or product while letting others know what you are all about. Connecting with your readers, allows you to brand yourself while meeting the needs of customers. By posting valuable and interesting information, you are building a loyalty with your readers. Loyalty translates to word of mouth and repeat customers.
The Evolution of Technology
The technology of products and devices has also evolved over the past few years. You can set up a free platform blog or integrate your blog with your business site. There is a vast array of platforms to utilize from in order to get just what you want. Using videos, audios, text, images, etc., there is an unlimited supply of business growth opportunities.
Blogs and their applications have come a long way as well. You can publish posts from your phone, access your blog remotely and setup dates and times, in advance, when a post should publish. You do not have to be techie to setup a blog anymore. It’s easy to setup and to manipulate to your specific needs. If there was ever a time to start blogging, it’s now.
How and What to Blog
Writing and publishing posts does take a little time during the day. Once you figure out what you want to write about, things will fall into place and become easier with each passing day. Reading up on how to start a business blog and getting involved in social media sites will give you something your competitors are overlooking — it’s called growth!