With the popularity of SEO implementation on websites, caution should be shown where you are getting your advice from. There are many people out there claiming to be SEO experts that truly are not and in the long run will not benefit your site whatsoever. An SEO expert will first and foremost study your site for some time before giving you any advice. Not all sites are the same, therefore, SEO implementation is going to vary from site to site, there is no generic fix.If you take SEO tips from just anywhere, you will probably not get very good results down the road. There are different aspects on your site that good SEO will benefit if applied properly to these various areas.
Understanding Keywords:
There are actually three types of keywords that will have an impact on your site and the traffic you bring in.
- Branded keywords are words that either use your product’s name or your business. Such as “Mike’s All Natural, Organic Dog Chews”.
- Non-branded, long-tail keywords are words that describe a “type” of product but not the name of a product. Veteranarian approved natural dog treats.
- Non-branded, short-tail keywords are words that are descriptive within the field of your particular business. Healthy dog products.
While searching for good keywords, always research what your competitors are using and test to see which words will drive traffic for you and which words should be dropped.
Using SEO to Build a Better Site:
The coding on your site should be easy and clean for spiders to crawl through easily. The simpler and more streamline your coding is, the better it will operate. Really good SEO starts with your content and it’s quality.Placing your content into relevant categories will make your site easy to navigate through. Your site should be setup so it can easily be found by searches and a targeting group looking for your specific product. Using good navigation will allow both users and search engines to know what your business is about.
Link Building:
A little investigating goes a long way when deciding on sites you want to link with. Check out all areas of a relevant site before deciding whether you want to link with them or not. Always check out sites that are top ranking on Google’s first page in order to figure out how they got there. When approaching another site for a link, always be upfront and honest with the owner of that site. Never link to a site that your particular product or business has nothing in common with.
- Never point to your homepage, point to other pages on your site that this link will have relevancy with.
- Your Anchor text should always reflect the content of your site. Altering your text will keep your site relevant and show high ranking.
- Make sure your links are throughout your site, not just on one or two pages.
Your links should be relevant to your industry and by get involved in conversations on social sites. Make sure you are listening as well as speaking. You will bring notarity to your business and your links will be more likely visited.
Getting Penalized by Search Engines is Just Not Good:
Everyone wants to believe that their site was penalized or banned due to technical issues. In some cases, that could be the cause and researching is in order before falling into a deep depression. Unfortunately, the majority of cases are caused by blatantly spamming. Comment spamming on blogs, email spamming or constant spamming on social sites. Another offender is using the same keywords and/or phrases on every single page on your site. Search engines just don’t like it.
Duplicity on Your Site:
Not only will duplicate content slow your site down, but cause overall problems for your site’s functionality. If you are able to detect where the problem lies, then fix it as quickly as possible. If you either can’t find the issue or your html skills are pretty low, get someone to help you out. With a little investigation, they will be able to detect the problem and fix it or give you suggestions on fixing it yourself. Always stay updated on newer softwares, new technologies and search engines do’s and don’ts. The internet is constantly changing, and so should your website in order to keep it relevant and fresh today and 10 years from now.
