You should have answers to some important questions before setting out on your SEO campaign.
- Who are your true competitors?
- Where are you planning on taking your business in the near future ?
- Where and how are you targeting your audience?
If you don’t have the answer to these questions, it’s time you did. You cannot start a successful SEO campaign until you clearly understand the internet world around you.
Do You Really Know Your Competition?
Before you can truly answer this question, you must understand the significant difference between online and offline competitors. You might consider a local competitor not a particular threat, but do you know what their business presence is online? They might well be a bigger threat then you have given them credit for. If they have developed a solid presence online, having done so for sometime, they are most definitely a threat. If searchers are finding your competition quite easily, but not looking for your business directly, you’ve got a problem.
On the other hand, big businesses that dominate the offline world, might not have an impact online. Therefore, your business has a great opportunity to move ahead of this competitor with the right SEO.
Dig a little deeper and see what implementations your competition has taken before starting your SEO campaign. What keywords are they targeting? Have they been actively involved in link building and for how long? Do they have a strong social presence? Knowing what your competition is up to will help you narrow down their weaknesses and how, through SEO, you can take advantage of these flaws and develop a stronger SEO campaign for yourself.
Where Is Your Business Going?
This is an extremely important pre-SEO question you must ask yourself. Before you can start actively pushing your SEO campaign, you need to know what is in store for your particular brand:
What is your particular niche?
What product line are you selling?
Who and What is your target audience?
What are you really selling?
Having a clear vision regarding your business will help a great deal when starting your SEO campaign. SEO is long term, your strategy should not change every few months. You will never get enough momentum in order to see true value if you are constantly changing your strategy.
Where Is Your Target Audience?
In order to draw visitors to your business, you need to know where to find them. What social sites are they active on? What blogs are they reading? Are they into forums? SEO is only a small part of your marketing campaign, making your website visible to those looking for your particular niche.
What services or products are these people looking for and how will your particular brand benefit them over your competition? Once you discover your audience and understanding what makes them tick, will give you guidance with your SEO. Your marketing content, social media marketing, link building are important actions toward your visibility.
Pulling It All Together – The Best SEO Campaign:
Once you have a clear understanding regarding your competition, your business expectations and who your audience is, developing your SEO campaign should move along quite smoothly. Nothing is totally set in stone, there will be adjustments and tweaking in the growing process. Know your own strengths and weaknesses as well as those of your competitors and that can help you act accordingly and build a strong SEO Campaign.