Pay per Click is an excellent Internet advertising tool that directs traffic and works on a “pay as you go” system. This means that the advertiser pays the publisher every time someone clicks on the website from an ad that was placed in a search engine’s results. Google Ad Words, Yahoo! Search Marketing, and Microsoft ad Center are the largest PPC network operators. Pay per Click is a great way to drive traffic immediately, test your market, choose the right keywords, and provides the data needed to optimize your natural SEO campaign. The SEO and the PPC marketing strategy can bring you more clicks and more visitors and convert them into paying customers.
Cardinal X Pay per Click Services include:
- Pay Per Click Account setup
- Ad creation
- Ad-groups setup
- Campaign setup
- Keyword research
- Negative keyword analysis
- Competitive research
- Landing page identification
- Bid management
- Product and service segmentation
- Geo Targeting
- Creative testing: a/b testing, new landing pages, and other recommendations
- Ongoing keyword research support
- Ongoing ad support
- Ongoing ROI analysis per keyword and campaign
- Full reporting
