Every search engine offers unique forms of paid advertising that guaranties top ranking on specific keywords. Paid campaigns on Google’s AdWords, Yahoo’s Panama and Bing’s Microsoft AdCenter mostly use bidding to rank algorithm for paid ads. They can be launched as fast as 24hours and they appear above or on the right hand side of regular search results. Through paid inclusion the search engine popularizes the paid more often than the non-paid websites.
Having quality created landing pages enhances the effectiveness of an advertisement and provides the visitor with customized sales pitch. Local maps, just like Yellow & Super Pages are helpful for improving the local presence.
Paid Search Advertising is limited with the time of the campaign but guaranties first page exposure on specific keywords. Sponsored links promote the brand and drive immediate traffic to the website.
Learn more about Paid Search Advertising: