Lead Capture Page is a simple web page that responds to clicking to an advertisement. The landing pages are linked to the search engine marketing campaign in order to enhance the effectiveness of the advertisement. The goal of quality created landing page is to convert the visitor into a sales lead and ensure customer’s resistance. Landing pages are customized to evaluate the efficiency of the different advertisements.
Types of Landing Pages:
Transactional Landing Page.
The transactional landing page obtains information about the potential customers and works in order to persuade the visitor to complete a certain transaction, such as sign up, page view, purchase or simply filling up an email or contact information. Some of the elements of a transactional landing page are: Improved Call To Action, Big Buttons, Clear, Concise Message, Value Driven Bullets, Irresistible Offer, Limited Navigation
Reference Landing Page
The reference landing page is created to meet the objectives of the publishers through presenting relevant information via text, images, videos and other elements. The traffic is driven from Google Adwords and is intended to attain high Google Adwords landing page quality scores, the advantage being any Adwords campaign costs are minimized and a clear call to action, frequently a reply form.