Choose Your Facebook Fan Page Wisely:
It might sound pretty simple, but optimizing your brand on Facebook is actually quite important.
The biggest temptation is to cram every possible keyword associated with your business into your fan page name. Actually, not only will your chosen name sound contrite but will also look pretty darn spammy. Once you come across as spammy, people will start running away and literally hide any of your updates from their feeds.
In turn, if you get to general, you will washout because that particular name or word is used by thousands of other businesses, you’ll washout. Try looking at the first two words within your title. These are what will capture Google’s attention.
Fan Page Vanity URL:
Once your fan page has attracted 25 likes, Facebook allows you to create a unique URL or username for that page. Because this is holds weight with search engines, it’s important that your fan page reflects your business. If by some happenstance, someone else has already claimed your name, make sure you include what your business is about in the URL.
Strategic Locations for Keywords on your Fan Page:
Keyword optimization is most fundamental in regarding SEO, just as it is on a website. Your “About” area, your “Mission” and business “Description” are elements pulled from your fan page.
How Search Engines Index Your Page:
Your fan page name is your SEO Title
Your fan page name and your About section are your Meta Descriptions
H1 sis your fan page name.
In order to optimize your page for local searches, it’s extremely important that you add your Address, City, State and Zip Code. For searches about your products, your Company Overview, Mission and Product fields should be filled in with appropriate information.
Consider adding a brief 140 character description about your fan page. The whole message will display in search engine snippets.
Indexing Your Brand for Local Search Engines is Crucial:
Many business never seem to include their telephone numbers or addresses believing the majority of their sales are taking place online and not in a local brick and mortar. Indexing your brand for local search results is crucial for the overall growth of your Facebook fan page.
Backlinks to Your Fan Page:
The more inbound links to your page are extremely important according to Google and will help you rank higher. This is very important to bloggers who are linking their content from other websites and blogs.
Write Something Optimizes Updates:
When you post an update on your fan page, the first 18 characters serves as the meta description. Take advantage of this option when Facebook suggests you “Write something”. Adding a direct link to your business website in your updates is a good idea as well. Google considers the first word of your update extremely important. Therefore, you may want to make that a keyword.
Facebook notes gives your fan page the ability to create multiple pages underneath the main page. This is a great way to add special offers and events you business might be hosting. This information is also indexed by search engines.
Using these methods on your Facebook Fan Page will help boost your SERP ranking, increase product recognition and increase your following growth.